#271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride
Description
Welcome back to another episode of Creator Science. This week, I'm sharing with you a coaching conversation with John McBride. John is the co-founder of Fatherhood Unlocked, which offers digital products and group coaching programs to help high-performing dads level up as leaders, parents, and husbands. This is exactly my jam right now.
John is a member of The Lab, and this call is what I refer to as a Hot Seat in The Lab. Hot seats are one-on-one conversations between me and a member. But we invite other members to join the call live and ask questions or share ideas in the chat.
In this conversation, you'll hear me talk John through how I'd think about his different options, his ideas, and ultimately prioritize his path moving forward with Fatherhood Unlocked.
Learn more about Fatherhood Unlocked
Full transcript and show notes
John's Website / Instagram / LinkedIn
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TIMESTAMPS
00:00 Prioritizing Product Focus for Dads
04:17 Improving Fatherhood Course Conversion
07:26 Targeting Expecting Dads' Challenges
10:41 Fatherhood Readiness Quiz Initiative
13:56 Birth and Postpartum Partner Education
20:00 Post-Baby Relationship Journey Insights
24:01 Optimizing Product Strategy for Fathers
26:06 Simplicity Over Broad Product Suite
31:19 1:1 Coaching Boosts New Dad Program
33:11 Ideal Support for New Dads
37:38 Streamlined Marketing and Upselling Strategy
41:46 Bundle Upgrade Incentive Strategy
42:59 Defining Your Brand's Signature Product
48:09 Quiz-Driven Upselling Strategy
50:07 Help Us Reach 500 Ratings
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RECOMMENDED NEXT EPISODE
→ #270: Being a creator and a parent | Jay-Talking with Jay Acunzo
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